Attract customers/clients with colors? What does that mean? How does that even work?

You’re probably asking yourself that after reading the title. Believe it or not, color is one of the main things a company needs to be focusing on when it comes to marketing. Incase you weren’t already aware, color can definitely attract your audience based on their gender, age, and even income level! How does it work though? There is a psychology behind and and there are, indeed, certain colors that can attract one audience more then the other. Are you intrigued? Read on to learn more!

Gender

Men:

The colors orange to yellowish, and blue to crimson usually tend to attract men the most. When we think of the color blue, it is typically associated with males.

Females:

Women tend to attract more to the color yellow to orange, and red to blue. Young girls generally are usually dressed in pink.

Unisex:

Blue, turquoise, silver, red, yellow, black, white, grey and green are colors which can be the most appropriate to be used to both females and men. Purples and pinks are actually getting more satisfactory to males, with purple everyday tops usually found on guys and light pink company tops.

Age

Babies:

Shout more in a room that is yellow. React finest to contrast visuals that are high.

Children:

Favor more vibrant secondary and primary colors – orange, yellow, blue, red, green and purple. Additionally favor solid blocks of colors rather than patterns.

Teenagers:

More available to experimenting with shades that are more advanced and elaborate because of the exposure to computer graphics applications like Photoshop.

Adults:

Low-key colors tend to be a trend in attracting adults.  Yellow is the least favorite shade of the target market. Taste for clear colors like fresh blues, greens, pinks. Adults are usually more comfortable with all the relaxing shades of blue, purple, pink and green, than the vibrant, exciting colors of crimson, orange and yellow, even though some will pick dull blue established reds and pale yellow. Many females frequently select colors in the purple variety, changing from deep purple and violet, to lavender and mauve, and plum shades, as they grow old.

Background:

Believe it or not, individuals often favor the innovative colors and more elaborate – tertiary colors, and hues and tints of secondary and primary colors. Whereas studies have shown the more well-informed individuals really are, the more complex their color selections appear to be. Educated individuals react nicely to the ones given names that are uncommon and tertiary colors.

Are you interested in learning more about how a color can attract YOUR audience? Give us a call today for a consultation!

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