When it comes to hiring an agency for your branding and marketing, there are several key things to make sure of before signing the contracts and sending over your first payment. You always want to make sure that you’re bringing the right agency on-board, and there are a few ways to find this out while you’re in the process of searching for the right agency to hire. Take a look at our tips on how to hire a brand agency.

Take a Look at Their Portfolio

First and foremost, who have they worked with and what kind of work have they done? You need to see the companies portfolio to make sure their work matches up with the vision you have for your business. Also be sure to check out the industry they mainly work with. If you’re a family owned restaurant, and they have done most work with real estate agents or law offices, you probably might want to continue shopping for the right branding agency.

Will They Work With You?

This may seem silly, but you need to make sure they will work with you to make sure you’re achieving your overall goals. Be sure to ask them how they put forth marketing efforts to traffic on your website, lead generation and revenue. If their answers and strategies align with what you are hoping for, then you found the right agency.

How Do They Measure Success?

If you think marketing is just an endless money pit where you dump thousands of dollars and hope for the best, you should set up a time to talk with our agency or do some research on the subject. Make sure to get a thorough strategy of how the agency measures ROI from marketing campaigns and ad spends.

Who is Your Go-To Person? Is Any of the Work Outsourced?

The last thing you want is to dump all your marketing budget into an agency that outsources half the work to some foreign country thousands of miles away. You’d be surprised how often this happens. Make sure you speak to the agency about who exactly will be working on your account and who your contact person is. If you’re having some web design done, does the firm have an Art Director and/or Design Team in office? Be sure to find all of these things out ahead of time.

Is the Agency Able to Do All of Your Marketing and Web Design?

This is important. It is extremely helpful when you have a “one stop shop” type agency to handle all of your marketing and design needs. Since these are all connected to one another, some capabilities that are important to consider include; Web Development, Branding & Logo Design, Digital & Inbound Marketing, Copywriting, Search Engine Optimization (SEO), Social Media Strategy, PR. Any of these areas will be important areas to consider when putting your branding strategy together.

If you’re interested in hiring a branding or marketing agency, or have questions about hiring one, give us a call!