If there’s one thing we can’t stress enough, it’s how important social media is for your business. Regardless if you have a Fortune 500 company or a small, mom and pop store on Main Street, social media is essential for all businesses. Many businesses have social media figured out or they pay someone who specializes in it to manage their accounts. However, not all small business have the additional funds in their budget to hire someone specifically for social media purposes. So, they next best thing is to delegate social media tasks to your staff.
So the big question is, how can you get your small business staff to take over your social media accounts? Easy! Check out some of our tips below on how to delegate social media tasks…
Have Employees Work in Shifts
When you have your employees managing your social media, it’s best to have a set schedule for them instead of going without one. It’s definitely out of the question to have just one person be in charge at all times. You can determine who gets the morning, afternoon and evening, depending on availability and willingness. Shifts help keep the “who’s on” question organized so everyone is on the same page.
Determine One Point Person/Social Media Manager
It’s important to keep one person in charge. This means, point one person as the social media manager, that way you can always rest assured knowing they will be there for the staff. When you choose one specific person to be the main contact for the rest of the staff, it leaves that one person to be the one to make the calls and answer questions for the other employees.
Utilize Each Person’s Individual Skills
Another great way to delegate social media tasks to your staff is to determine what each individual is best at. For example, let’s say one of your employees is best at taking photos. Have that person be in charge of posting photos, sharing photos, and determining what to post in that creative space. Another example is, let’s say another employee is skilled at making conversation. Have that person be in charge of formulating conversation starting posts and respond to other comments and posts. It makes this process much easier when you allow people to do what they are best at and what comes most natural for them.
Determine Posting Times in Advance
You may not think your audience is watching, but they are! It’s very important to stay consistent with your posts. If you post three times per day, you must keep that up. Be sure to schedule some posts in advance so you never have to run into the issue of missing posts.
Use Tools for Communication
In order to maintain a steady flow for delegating social media duties, it’s important that your staff always has an outlet to stay in touch and in communication with each other. There are several community management tools available online to keep ideas and communication organized.
Have you recently delegated your social media tasks to your staff? what practices work best for you? Tell us about it in the comments!