There comes a time in almost every business owner’s career when they will need to hire a graphic designer. Whether for their website or for marketing materials, a graphic designer is a big part of what image your company will give off to the public. Furthermore, it’s important to make sure that you’re hiring the right graphic designer to make sure the graphic design work matches what you’re envisioning it to be.
For the most part, you’ve probably tried a DIY graphic design thing for the time being. Maybe now it’s time to pass the touch over to a professional. If you’re in the market for a graphic designer, check out a few tips we would like to share to make sure you’re hiring the best for your company. Take a look…
First and foremost, you need to make sure you have a firm grasp on your target audience. Knowing who you want to reach will have a huge impact on how your graphics will be designed. There’s a way to market to a younger crowd, and a way to market to an older one, etc. Also important is being able to think about what kind of visual brand your company needs. It’s important to have a brand personality. Once you know who your target audience is and how you want to communicate with the public, you can start researching the portfolios of designers and determine if they are a good match.
There are so many to choose from when it comes to hiring. Do you prefer a freelance web designer? A print designer? An agency? It all has to do with your preference. Realistically, your designer should be comfortable with being able to design both print and web, however, in modern times But in reality, both are highly specialized fields. It’s difficult (maybe impossible) to find one person who’s proficient in both. If you’re unsure of what type of designer you needs, think about where your needs are. Are you marketing your business primarily online? Or are you using print? That should be an indicator with who to choose.
When it comes to where to find a graphic designer, you can of course give us a call today, or check out one of those resources below:
- The American Institute of Graphic Artists.
- Elance is a marketplace for freelancers.
- Upwork is a marketplace for all types of freelance positions, including designers.
- CarbonMade is an online portfolio site.
- Behance is another excellent portfolio site.
Several designers are on a project-based freelance contract. This usually a great set up for both you and the designer: it gives you the opportunity to try out working together in a low-commitment environment. However, remember before your sign any contract or write over any checks, be sure you have seen the portfolio of the web designer and that their work matches your vision. It may take some time to find just the right one, but once you do you’ll be happy you were picky about it.