Marketing Blog

Practical ideas, knowledge and tips for marketing your business

5 Ways Your Brand Can Rebound From Mistakes

by Paul Fleming | Oct 16, 2017 | Organizational Systems, The Art of Branding

Sometimes, the Murphy Law takes over and things don't go as planned. Things get messed up and that impacts your customers. Things happen, no matter how good your systems are. So, what do you do? Here are 5 things your business must do when you mess up: 1....

Attract Your Audience with Colors

by Paul Fleming | Mar 7, 2017 | Marketing Tips, The Art of Branding

Attract customers/clients with colors? What does that mean? How does that even work? You're probably asking yourself that after reading the title. Believe it or not, color is one of the main things a company needs to be focusing on when it comes to marketing. Incase...

The Psychology of Colors

by Paul Fleming | Mar 3, 2017 | Marketing Tips, The Art of Branding

Have you ever looked at a logo and found it more appealing then others, but could never quite figure out why? How about when you see a color and you feel more drawn to it then others, can you figure that one out? Why is it that black doesn’t make us feel as happy as...

5 Costs Related to Effective Ads on Facebook to Consider

by Paul Fleming | Jan 3, 2017 | Digital Strategy for Brands, Marketing Tips

When it comes down to figuring out the costs related to effective ads, be sure to keep these five top in mind when looking to put ads on Facebook.

The Value of a Communications Audit

by Paul Fleming | Dec 28, 2016 | Branding With Signage, Digital Strategy for Brands, Marketing Tips

What is a communications audit, you might ask? What it is is a comprehensive report with clear action items to help you inspire stakeholders and turn them into loyal promoters of your brand. There are different types of assessments you can have done too.